We built the stores before we ran the ads.
Monday Metric is a Delaware-registered performance growth partner for eCommerce brands. We started as store owners, learned paid search with our own money, and turned what survived into a method other founders now pay us to run.
$977k
Tracked client revenue
4.96x
Blended ROAS
19
Documented engagements
5
Countries served
Ankit Nagar
Founder & Head of Growth
Ankit has been running paid acquisition for eCommerce since 2020 — first on brands he owned, then on brands across five countries and a dozen categories. He still personally audits every account before Monday Metric takes it on.
ankit@monday-metric.comFive years of learning this the expensive way.
We became the client
Before the agency existed there was a store. We launched our own eCommerce brand and learned paid search the expensive way — with our own capital on the line and nobody to blame for a bad month.
The playbook took shape
$68,900 and a 4.64x return later, the patterns were obvious. Margin-tiered structure, measurement before spend, and a hard efficiency floor before scaling. Other founders started asking us to run theirs.
Across categories and borders
Furniture in the UK, jewellery in Germany, health in Australia, automotive and liquor in the US. Different auctions, same discipline — and the method held everywhere we took it.
Monday Metric, LLC
Formalised in Delaware as Monday Metric, LLC. Same operators, same month-to-month terms, now with nineteen documented engagements standing behind every recommendation.
Three positions we hold publicly.
We are operators who consult, not consultants who theorise
Every strategy on this site was run through our own P&L first. When we tell you an approach works, it is because we have personally paid to find out.
We report on the number your accountant cares about
Platform ROAS is a starting point, not an answer. We build reporting around contribution margin and blended return so the conversation stays honest.
We would rather lose the deal than oversell it
If your account does not have the volume, the margin or the measurement to benefit from us yet, we will say so on the first call and tell you what to fix first.
Who you are actually contracting with.
We publish our registration details in full. If you are sending account access and ad budget to a partner, you should be able to verify exactly who they are before you do.
- Trading name
- Monday Metric
- Registered entity
- Monday Metric, LLC
- Entity type
- Delaware Limited Liability Company
- Jurisdiction
- State of Delaware
- Registered office
- 131 Continental Dr, Suite 305, Newark, DE 19713
- County
- New Castle County
- Registered agent
- Legalinc Corporate Services Inc.
- Founder
- Ankit Nagar — Founder & Head of Growth
- New business enquiries
- ankit@monday-metric.com
- Client support
- support@monday-metric.com
Want the same numbers on your account?
Send us access and we will come back with a written audit: what is broken, what it is costing you, and the specific plan to fix it. You keep the audit whether or not we work together.
Typically a reply within one business day · No lock-in contracts · Best fit for brands at $20k+/month