$977k in tracked revenue, line by line.

Paid had been flat at roughly $3k a month for three straight quarters. We rebuilt the search and shopping architecture around margin, not last-click, and tripled its monthly run rate over the following nine months.

Alcohol advertising is a compliance minefield. We built an account that scales inside the rules rather than around them — and it has compounded every quarter since.

Everything the brand had ever sold came through Meta. We built Google into a second channel that stood on its own economics, not on borrowed demand.

An established brand with a genuinely differentiated product. The job was not to find demand — it was to stop leaking it.

Zero to $68,900 on our own money. Every strategy we sell to clients was pressure-tested here first, where the downside was ours.

High average order value, long consideration window, and a hard seasonal peak. We built for the peak and captured it.

A subscription education product with a parent-driven, deadline-sensitive buying cycle tied to school testing calendars.

Thin margins and no brand moat. The only lever that mattered was ruthless efficiency per SKU.

Already winning on social. We added a channel that captured the demand social was creating and handing to competitors.

High-intent, fitment-driven search where the right feed beats the biggest budget.

A health category with strict ad policy limits and a buyer motivated by pain, not features.

Post-holiday reset. Rebuild the foundation while demand is soft so the account is ready when it isn't.

A replacement-cycle product where retention economics matter more than the first order.

No foundation in place. We built one properly instead of rushing spend into a broken account.

A smaller, more expensive auction than the US. Efficiency had to come from targeting, not budget.

Revenue had fallen off a cliff. Diagnosis first, spend second.

One month, one peak, one shot. Everything was built for a single window.

A trend category where speed of execution matters more than sophistication.

Small budget, tight window, exceptional efficiency. Proof that the method works before the spend does.