Google Ads
The channel that produced every number on this site.
We rebuild Search, Shopping and Performance Max around contribution margin rather than last-click revenue. That means branded and non-branded run as separate P&Ls, high-margin SKUs carry the aggressive bids, and first-party purchase data feeds the algorithm so it optimises toward profit instead of raw conversion value.
What you get
- Full account audit and rebuild
- Branded / non-branded separation
- Margin-tiered bid strategy
- First-party data and enhanced conversions
- Search term and negative keyword programme
- Performance Max asset group architecture