Growth you can measure by Monday.
Monday Metric is a performance growth partner for growing eCommerce brands. We rebuild paid search around profit, fix the measurement underneath it, and report in numbers your P&L actually recognises.
$977k
Tracked client revenue
4.96x
Blended return on ad spend
19
Documented case studies
5 yrs
Running paid search on eCommerce
Categories we have scaled
You are running a real business on numbers you are not sure you can trust.
Once paid becomes a real line in your P&L, the problem is rarely that nobody is running ads. It is that three platforms all claim the same sale, the agency reports a ROAS your accountant has never seen, and every attempt at cold traffic quietly eats the margin the branded campaigns earned.
So you stop scaling. Not because the ceiling is real — because you cannot see clearly enough to push through it.
- 01Revenue is up but contribution margin is flat or falling
- 02Branded search is quietly taking credit for everything
- 03Cold traffic has never held a profitable return for a full quarter
- 04Nobody can say what a new customer actually costs you
- 05Your reporting arrives as a dashboard link with no decision in it
- 06Scaling spend feels like a gamble rather than a lever
Six disciplines, oneP&L.
We do not sell channels in isolation. Every discipline below exists to move the same number — profitable, repeatable revenue — and they are run by one team that shares the same reporting.
Google Ads
Search, Shopping and Performance Max rebuilt around contribution margin instead of last-click revenue. The channel that has carried every number on this site.
Feed & Shopping
Most Shopping accounts underperform because of the feed, not the bids. We rebuild titles, attributes and availability logic so your catalogue is actually servable.
Microsoft Ads
The channel everyone skips. Cheaper auctions, older and wealthier buyers, and a meaningful share of incremental revenue for brands willing to run it properly.
Retention & Email
Paid acquisition should never carry the whole business. Flows, segmentation and lifecycle campaigns that raise lifetime value so you can afford to bid more than competitors.
CRO & Storefront
Traffic is only half the equation. We fix the speed, the offer and the path to checkout so the same spend converts more of what it already brings you.
$977k in tracked revenue. Every number documented.
Nineteen engagements, each with the window, the spend efficiency and the revenue attached. No rounded-up screenshots, no anonymous 'up to 10x' claims.
7.16x
Average ROAS across all engagements
18.55x
Best documented single-account return
5
Countries we actively run accounts in
Diagnose. Blueprint. Build. Compound.
A fixed engagement model with named deliverables at every stage. You always know what week you are in and what you are getting out of it.
Week 1
Diagnose
We audit the account, the measurement stack and the unit economics before we touch a bid. You get the findings in writing whether or not you hire us.
Week 1–2
Blueprint
A written growth plan: what gets rebuilt, what gets killed, the efficiency floor we hold, and the specific number we are steering toward each month.
Week 2–4
Build
Tracking first, structure second, spend third. We do not scale on top of broken data — every prior client who plateaued had a measurement problem underneath it.
Month 2 onward
Compound
Weekly reporting, a fixed testing cadence, and scaling gated on hitting the efficiency floor two weeks running. Growth that holds instead of growth that spikes.
We work best with brands doing $20k+ per month in revenue. Below that, we will tell you honestly and point you somewhere more useful.
Five reasons brands stay past month three.
We run month-to-month contracts, which means we have to be worth renewing every single month. These are the reasons clients give when they do.
Operators, not account managers
We built and scaled our own eCommerce brands with our own money before we ever sold a service. Every strategy we sell was pressure-tested where the downside was ours.
Profit, not platform ROAS
In-platform ROAS is a vanity number. We report on contribution margin and blended return, which is the only version of the number your bank account recognises.
Month-to-month contracts
No twelve-month lock-in. If the first ninety days do not move the number that matters, you should be free to leave — so you are.
Reporting you can actually read
A weekly written summary of what changed, what it did, and what happens next. Not a dashboard link and a hope that you never open it.
A senior strategist on your account
The person who audits your account is the person who runs it. No handoff to a junior the week after you sign.
Most agencies optimise the report. We optimise the business.
What clients say when the numbers land.
“Paid had not moved in three quarters. Nine months in, the non-branded side of the account is doing numbers we could not previously get out of the entire channel.”
Operations Director
Home & kitchen brand · $98k tracked
“Every previous agency reported a ROAS that never showed up in our P&L. This is the first team that reported on margin and the first team whose numbers matched the bank.”
Founder
Electric mobility brand · UK
“They found a broken tracking event in week one that had been quietly wrecking our optimisation for two months. That single finding paid for the engagement.”
eCommerce Manager
Custom home decor brand
“Our category is a compliance nightmare and everyone else told us Google could not scale for us. Two years later it is our single largest acquisition channel.”
Managing Partner
Food & beverage · $93k tracked
Six things we do not compromise on.
Own the number
We take responsibility for the outcome, not the activity. Effort is not a deliverable.
Say the real thing
If a month was bad, the report says the month was bad — with the reason and the fix.
Win together or not at all
We only take accounts where our growth and the client's growth point in the same direction.
Test before you believe
Opinions are cheap. We run our own money through an idea before we recommend it.
Build the asset
An account should be worth more in month twelve than month one. We build for compounding.
Be worth keeping
Month-to-month means we have to earn the next month, every month. That is the point.
Let's find out what your account is actually worth.
Send us access and we will come back with a written audit: what is broken, what it is costing you, and the specific plan to fix it. You keep the audit whether or not we work together.
Typically a reply within one business day · No lock-in contracts · Best fit for brands at $20k+/month