18.55x ROAS from a Google Shopping build in the automotive niche
High-intent, fitment-driven search where the right feed beats the biggest budget.
$45,900
Tracked revenue
18.55x
Return on ad spend
2
Months of data
Oct 23 — Dec 25, 2021
Reporting window
Where they were stuck
No Shopping presence at all, and a product feed with no vehicle fitment data — so the catalogue was effectively invisible to the searches that mattered most.
The approach
- 1
Rebuilt the feed with full fitment attributes so products matched year, make and model queries.
- 2
Structured campaigns by part category and price band for clean bid control.
- 3
Suppressed out-of-stock and low-margin SKUs automatically instead of manually.
$45,900 in tracked sales at 18.55x ROAS in nine weeks.
- Client
- Automotive Parts Retailer
- Industry
- Automotive
- Market
- United States
- Channels
- Google Shopping
- Window
- Oct 23 — Dec 25, 2021
- Tracked revenue
- $45,900
- ROAS
- 18.55x
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