4.55x ROAS opening a second profitable channel for an electric mobility brand
Everything the brand had ever sold came through Meta. We built Google into a second channel that stood on its own economics, not on borrowed demand.
$86,250
Tracked revenue
4.55x
Return on ad spend
7
Months of data
Jun 1 — Dec 31
Reporting window
Where they were stuck
Single-channel dependency. Meta worked until it didn't — one account restriction or CPM spike put the whole business at risk, and previous attempts at Google had been shut off inside six weeks for poor return.
The approach
- 1
Mapped the full category demand curve before spending a dollar, separating high-intent model searches from research-stage terms.
- 2
Launched with a tight Shopping and exact-match core to prove unit economics, then widened only once the base held.
- 3
Built retargeting that respected the long consideration window on a £700+ purchase instead of hammering the same visitor for three days.
- 4
Aligned product feed titles and attributes to how buyers actually search, which lifted impression share without raising bids.
$86,250 in tracked sales at 4.55x ROAS across seven months, and a channel mix that no longer had a single point of failure.
- Client
- VibeRide
- Industry
- Electric Scooters & Skateboards
- Market
- United Kingdom
- Channels
- Google Ads, Shopping
- Window
- Jun 1 — Dec 31
- Tracked revenue
- $86,250
- ROAS
- 4.55x
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