$92,800 at 6.49x ROAS in a category most agencies refuse to touch
Alcohol advertising is a compliance minefield. We built an account that scales inside the rules rather than around them — and it has compounded every quarter since.
$92,800
Tracked revenue
6.49x
Return on ad spend
24
Months of data
Jun 18, 2023 — ongoing
Reporting window
Where they were stuck
Real scale on Google had never been achievable. Policy restrictions, a catalogue in the tens of thousands of SKUs, and heavy state-level shipping limits meant most spend was wasted on traffic that could never legally convert.
The approach
- 1
Rebuilt the feed with compliant, category-accurate attributes so the catalogue could actually be served at scale.
- 2
Geo-fenced campaigns to shippable states only, which removed a large block of structurally dead spend overnight.
- 3
Grouped the catalogue by price band and repeat-purchase likelihood so bidding reflected customer value, not order value.
- 4
Layered a lifecycle retargeting programme onto the top repeat categories to lift lifetime value per acquired customer.
$92,800 in tracked sales at 6.49x ROAS and still running — the account has been a compounding asset rather than a campaign.
- Client
- Nestor Liquor
- Industry
- Food & Beverage
- Market
- United States
- Channels
- Google Ads, Shopping
- Window
- Jun 18, 2023 — ongoing
- Tracked revenue
- $92,800
- ROAS
- 6.49x
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