$48,700 opening Google as a second channel for a beauty brand
Already winning on social. We added a channel that captured the demand social was creating and handing to competitors.
$48,700
Tracked revenue
2.07x
Return on ad spend
2
Months of data
Oct 13 — Dec 13, 2022
Reporting window
Where they were stuck
Social spend was generating branded search volume that competitors were buying. The brand was paying to create demand somebody else converted.
The approach
- 1
Locked down brand and product-name search first to stop the leak.
- 2
Built non-branded campaigns around the two ingredient claims that drove the most organic interest.
- 3
Set a deliberately lower ROAS target on cold traffic, judged on blended contribution rather than in-platform return.
$48,700 in tracked sales at 2.07x in-platform ROAS — accretive on a blended basis from month one.
- Client
- Life's Butter
- Industry
- Beauty & Skincare
- Market
- United States
- Channels
- Google Ads, Shopping
- Window
- Oct 13 — Dec 13, 2022
- Tracked revenue
- $48,700
- ROAS
- 2.07x
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