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Monday Metric
Watches & AccessoriesUnited StatesGoogle AdsShopping

5.87x ROAS building a watch brand's Google presence from zero

No foundation in place. We built one properly instead of rushing spend into a broken account.

$34,600

Tracked revenue

5.87x

Return on ad spend

2

Months of data

Mar 11 — Apr 30, 2023

Reporting window

The challenge

Where they were stuck

No conversion tracking worth trusting, no feed hygiene, and no campaign structure — every prior decision had been made on unreliable numbers.

What we did

The approach

  1. 1

    Rebuilt tracking and the product feed before touching a single bid.

  2. 2

    Launched a deliberately narrow, high-confidence core and widened only on proof.

  3. 3

    Set a clear scaling ladder with defined efficiency gates at each rung.

The outcome

$34,600 in tracked sales at 5.87x ROAS in the first seven weeks.

Client
Luxium
Industry
Watches & Accessories
Market
United States
Channels
Google Ads, Shopping
Window
Mar 11 — Apr 30, 2023
Tracked revenue
$34,600
ROAS
5.87x

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