5.87x ROAS building a watch brand's Google presence from zero
No foundation in place. We built one properly instead of rushing spend into a broken account.
$34,600
Tracked revenue
5.87x
Return on ad spend
2
Months of data
Mar 11 — Apr 30, 2023
Reporting window
Where they were stuck
No conversion tracking worth trusting, no feed hygiene, and no campaign structure — every prior decision had been made on unreliable numbers.
The approach
- 1
Rebuilt tracking and the product feed before touching a single bid.
- 2
Launched a deliberately narrow, high-confidence core and widened only on proof.
- 3
Set a clear scaling ladder with defined efficiency gates at each rung.
$34,600 in tracked sales at 5.87x ROAS in the first seven weeks.
- Client
- Luxium
- Industry
- Watches & Accessories
- Market
- United States
- Channels
- Google Ads, Shopping
- Window
- Mar 11 — Apr 30, 2023
- Tracked revenue
- $34,600
- ROAS
- 5.87x
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