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JewelleryGermanyGoogle AdsShopping

11.27x ROAS on a 30-day holiday push for a German jewellery brand

One month, one peak, one shot. Everything was built for a single window.

$27,800

Tracked revenue

11.27x

Return on ad spend

1

Month of data

Nov 15 — Dec 15, 2021

Reporting window

The challenge

Where they were stuck

A hard 30-day gifting window in a competitive European auction, with no room to learn slowly.

What we did

The approach

  1. 1

    Pre-built and pre-approved every asset before the window opened.

  2. 2

    Concentrated budget on the proven gifting price bands.

  3. 3

    Ran daily pacing against a fixed end date rather than a monthly budget.

The outcome

$27,800 in tracked sales at 11.27x ROAS in 30 days.

Client
Sevora
Industry
Jewellery
Market
Germany
Channels
Google Ads, Shopping
Window
Nov 15 — Dec 15, 2021
Tracked revenue
$27,800
ROAS
11.27x

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