13.59x ROAS scaling an established CNC and woodworking brand
An established brand with a genuinely differentiated product. The job was not to find demand — it was to stop leaking it.
$74,600
Tracked revenue
13.59x
Return on ad spend
5
Months of data
Jul 25 — Dec 25, 2022
Reporting window
Where they were stuck
Strong organic pull, weak paid capture. Competitors were bidding on the brand's own product language, and a fragmented account structure meant the best-performing terms were being throttled by the worst.
The approach
- 1
Isolated the proven winners into their own budget lanes so high performers stopped subsidising dead weight.
- 2
Defended brand and product-language terms that competitors had been harvesting cheaply.
- 3
Built a mid-funnel YouTube layer for a considered, high-consideration purchase.
- 4
Tightened the offer and landing experience on the two highest-volume search themes.
$74,600 in tracked sales at 13.59x ROAS in five months.
- Client
- Yora Home
- Industry
- CNC & Woodworking
- Market
- United States
- Channels
- Google Ads, Shopping, YouTube
- Window
- Jul 25 — Dec 25, 2022
- Tracked revenue
- $74,600
- ROAS
- 13.59x
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