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CNC & WoodworkingUnited StatesGoogle AdsShoppingYouTube

13.59x ROAS scaling an established CNC and woodworking brand

An established brand with a genuinely differentiated product. The job was not to find demand — it was to stop leaking it.

$74,600

Tracked revenue

13.59x

Return on ad spend

5

Months of data

Jul 25 — Dec 25, 2022

Reporting window

The challenge

Where they were stuck

Strong organic pull, weak paid capture. Competitors were bidding on the brand's own product language, and a fragmented account structure meant the best-performing terms were being throttled by the worst.

What we did

The approach

  1. 1

    Isolated the proven winners into their own budget lanes so high performers stopped subsidising dead weight.

  2. 2

    Defended brand and product-language terms that competitors had been harvesting cheaply.

  3. 3

    Built a mid-funnel YouTube layer for a considered, high-consideration purchase.

  4. 4

    Tightened the offer and landing experience on the two highest-volume search themes.

The outcome

$74,600 in tracked sales at 13.59x ROAS in five months.

Client
Yora Home
Industry
CNC & Woodworking
Market
United States
Channels
Google Ads, Shopping, YouTube
Window
Jul 25 — Dec 25, 2022
Tracked revenue
$74,600
ROAS
13.59x

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