$68,900 at 4.64x ROAS on a brand we built and ran ourselves
Zero to $68,900 on our own money. Every strategy we sell to clients was pressure-tested here first, where the downside was ours.
$68,900
Tracked revenue
4.64x
Return on ad spend
21
Months of data
Jan 1, 2020 — Oct 10, 2021
Reporting window
Where they were stuck
A blank slate — no traffic, no data, no brand equity, and no budget to waste learning things twice.
The approach
- 1
Validated the offer with small, disciplined tests before committing meaningful spend.
- 2
Built the measurement stack before the campaigns, so every decision after week one was made on real data.
- 3
Scaled in defined steps tied to contribution margin rather than chasing top-line revenue.
- 4
Reinvested into retention early, so paid acquisition never had to carry the whole business.
$68,900 in revenue at 4.64x ROAS — and a playbook we still run for clients today.
- Client
- In-House eCommerce Brand
- Industry
- General eCommerce
- Market
- United States
- Channels
- Google Ads, Shopping, Meta
- Window
- Jan 1, 2020 — Oct 10, 2021
- Tracked revenue
- $68,900
- ROAS
- 4.64x
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