9.82x ROAS on a US dropshipping catalogue
Thin margins and no brand moat. The only lever that mattered was ruthless efficiency per SKU.
$52,100
Tracked revenue
9.82x
Return on ad spend
5
Months of data
Jul 12 — Dec 22, 2021
Reporting window
Where they were stuck
A wide catalogue where a small minority of products were profitable and the rest quietly drained budget every day.
The approach
- 1
Ranked the entire catalogue by contribution margin and cut the bottom tier from paid entirely.
- 2
Rebuilt Shopping around the profitable core with per-SKU bid control.
- 3
Held a strict efficiency floor — scale was only unlocked after the floor was met for two consecutive weeks.
$52,100 in tracked sales at 9.82x ROAS.
- Client
- Warehouses Choice
- Industry
- Dropshipping
- Market
- United States
- Channels
- Google Ads, Shopping
- Window
- Jul 12 — Dec 22, 2021
- Tracked revenue
- $52,100
- ROAS
- 9.82x
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