3.83x ROAS recovering a custom blankets brand from a sales collapse
Revenue had fallen off a cliff. Diagnosis first, spend second.
$29,400
Tracked revenue
3.83x
Return on ad spend
2
Months of data
Apr 7 — May 31, 2023
Reporting window
Where they were stuck
A sharp, unexplained sales drop. The brand's instinct was to spend more; the actual problem was that a tracking break had been quietly misinforming every optimisation decision for weeks.
The approach
- 1
Audited the measurement stack first and found the break before increasing budget.
- 2
Rebuilt the campaigns the bad data had degraded.
- 3
Restarted scaling only once clean data had run for a full two weeks.
$29,400 in tracked sales at 3.83x ROAS, with the account back on a growth curve.
- Client
- Relatable Basic
- Industry
- Custom Home Decor
- Market
- United States
- Channels
- Google Ads, Shopping
- Window
- Apr 7 — May 31, 2023
- Tracked revenue
- $29,400
- ROAS
- 3.83x
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