$63,400 in a single month for a British luxury furniture brand
High average order value, long consideration window, and a hard seasonal peak. We built for the peak and captured it.
$63,400
Tracked revenue
7.47x
Return on ad spend
1
Month of data
Jan 1 — Jan 31, 2022
Reporting window
Where they were stuck
Luxury furniture buyers research for weeks. The account was optimised for a same-session conversion that almost never happened, so the highest-intent traffic looked like the worst performer.
The approach
- 1
Re-modelled attribution around the real consideration window instead of a seven-day click.
- 2
Prioritised the collections with the strongest margin and lowest return rate.
- 3
Built assisted-conversion reporting so upper-funnel campaigns stopped being cut for the wrong reason.
$63,400 in tracked sales at 7.47x ROAS inside a single calendar month.
- Client
- Sonno
- Industry
- Furniture
- Market
- United Kingdom
- Channels
- Google Ads, Shopping
- Window
- Jan 1 — Jan 31, 2022
- Tracked revenue
- $63,400
- ROAS
- 7.47x
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