$39,800 in a 30-day new-year push for a kitchen accessories brand
Post-holiday reset. Rebuild the foundation while demand is soft so the account is ready when it isn't.
$39,800
Tracked revenue
2.90x
Return on ad spend
1
Month of data
Feb 21 — Mar 21, 2022
Reporting window
Where they were stuck
Q1 softness after a strong Q4, with an account structure built for holiday gifting rather than year-round demand.
The approach
- 1
Rebuilt targeting around everyday-use search themes instead of gifting language.
- 2
Reset budgets to a realistic Q1 baseline rather than defending Q4 volume.
- 3
Prepared the account structure for the spring demand curve ahead of time.
$39,800 in tracked sales at 2.90x ROAS during the softest month of the year.
- Client
- Scope Kitchen
- Industry
- Kitchen Accessories
- Market
- United States
- Channels
- Google Ads, Shopping
- Window
- Feb 21 — Mar 21, 2022
- Tracked revenue
- $39,800
- ROAS
- 2.90x
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