$57,300 at 3.67x ROAS for a kids' education platform
A subscription education product with a parent-driven, deadline-sensitive buying cycle tied to school testing calendars.
$57,300
Tracked revenue
3.67x
Return on ad spend
4
Months of data
Dec 6, 2021 — Mar 31, 2022
Reporting window
Where they were stuck
Demand spikes hard around test registration dates and collapses between them. Flat, always-on budgets meant the brand overspent in the troughs and ran out of budget at the peaks.
The approach
- 1
Built a demand calendar off historical search volume and pacing budgets against it.
- 2
Segmented campaigns by test type and grade so ad copy matched the exact parent worry.
- 3
Shifted bidding toward subscription lifetime value instead of first payment.
$57,300 in tracked revenue at 3.67x ROAS across the peak season.
- Client
- Testing Mom
- Industry
- Education
- Market
- United States
- Channels
- Google Ads, Search
- Window
- Dec 6, 2021 — Mar 31, 2022
- Tracked revenue
- $57,300
- ROAS
- 3.67x
Want a read on what your account could do? The audit is free and the findings are yours either way.
Book a growth auditMore from our portfolio
View allLet's find out what your account is actually worth.
Send us access and we will come back with a written audit: what is broken, what it is costing you, and the specific plan to fix it. You keep the audit whether or not we work together.
Typically a reply within one business day · No lock-in contracts · Best fit for brands at $20k+/month