3.13x ROAS entering the Australian health market
A smaller, more expensive auction than the US. Efficiency had to come from targeting, not budget.
$31,500
Tracked revenue
3.13x
Return on ad spend
3
Months of data
Apr 6 — Jun 28, 2022
Reporting window
Where they were stuck
Limited search volume and aggressive local competition meant US-style broad structures burned budget with nothing to show for it.
The approach
- 1
Built tightly around the terms with proven commercial intent in-market.
- 2
Localised copy and offers to Australian buying norms rather than translating US creative.
- 3
Ran a strict negative-keyword programme from day one.
$31,500 in tracked sales at 3.13x ROAS.
- Client
- Australian Health Brand
- Industry
- Health & Wellness
- Market
- Australia
- Channels
- Google Ads, Search
- Window
- Apr 6 — Jun 28, 2022
- Tracked revenue
- $31,500
- ROAS
- 3.13x
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