18x ROAS from a four-week January sprint
Small budget, tight window, exceptional efficiency. Proof that the method works before the spend does.
$21,700
Tracked revenue
18.00x
Return on ad spend
1
Month of data
Dec 28, 2021 — Jan 25, 2022
Reporting window
Where they were stuck
A late-December start with a modest test budget and a mandate to prove the channel before any real commitment.
The approach
- 1
Restricted spend to the highest-intent terms only — no exploration until the base proved out.
- 2
Matched landing pages to the new-year intent driving the searches.
- 3
Reported daily so the decision to scale could be made on evidence within weeks.
$21,700 in tracked sales at 18x ROAS — the proof needed to commit properly.
- Client
- Australian Wellness Brand
- Industry
- Health & Wellness
- Market
- Australia
- Channels
- Google Ads, Search
- Window
- Dec 28, 2021 — Jan 25, 2022
- Tracked revenue
- $21,700
- ROAS
- 18.00x
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