5.77x ROAS for an American sleep health brand
A replacement-cycle product where retention economics matter more than the first order.
$37,200
Tracked revenue
5.77x
Return on ad spend
4
Months of data
Nov 8, 2021 — Mar 1, 2022
Reporting window
Where they were stuck
Medical-adjacent policy restrictions plus a buyer who only searches when a consumable runs out — narrow windows, high intent.
The approach
- 1
Built campaigns around replacement and compatibility searches rather than generic category terms.
- 2
Timed retargeting to the actual consumable replacement cycle.
- 3
Optimised toward repeat-purchase value instead of first-order ROAS.
$37,200 in tracked sales at 5.77x ROAS.
- Client
- CPAP Genie
- Industry
- Health & Wellness
- Market
- United States
- Channels
- Google Ads, Search, Shopping
- Window
- Nov 8, 2021 — Mar 1, 2022
- Tracked revenue
- $37,200
- ROAS
- 5.77x
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