4.12x ROAS in the chronic pain and wellness category
A health category with strict ad policy limits and a buyer motivated by pain, not features.
$42,300
Tracked revenue
4.12x
Return on ad spend
3
Months of data
Mar 14 — May 29, 2024
Reporting window
Where they were stuck
Policy constraints blocked the most obvious messaging, and generic pain-relief terms attracted enormous, unqualified volume.
The approach
- 1
Rewrote the entire messaging set to be compliant while still speaking to the actual problem.
- 2
Built out the specific-condition long tail where intent was high and competition low.
- 3
Used qualification questions on the landing page to filter traffic before it cost a conversion.
$42,300 in tracked sales at 4.12x ROAS.
- Client
- Melt Method
- Industry
- Health & Wellness
- Market
- United States
- Channels
- Google Ads, Search
- Window
- Mar 14 — May 29, 2024
- Tracked revenue
- $42,300
- ROAS
- 4.12x
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